Loading...Why should you buy an EV Certificate?
With any online business, building customer trust is a significant factor in achieving revenue goals. The Extended Validated SSL Certificate is ideal for securing valuable data for banking institutions and e-commerce companies, because it offers extra features & benefits to build customer trust.
The strategic displaying of the visual trust indicators on the website, make a customer feel safe while carrying out monetary transactions:
Additionally, EV SSL Certificate benefits include:
- Enhance SEO rankings
- Protect customers from phishing and cybercriminals
- Increase customer trust by displaying the EV green address bar & HTTPs padlock
- Show transparent verification details
- Increase conversion rate
- Boost website traffic
- Secure confidential data and encrypt financial transaction data
- Compatible with all modern devices and browsers
Benefits of an EV SSL Certificate
Customers are online NOW looking for legitimate and secure websites.
How do you showcase that your site is trustworthy?
Simple! By purchasing the correct SSL Certificate for your website.
According to a recent Survey by Tech-Ed, customers who said they would enter their data on a site secured by a regular SSL Certificate were:
- Most Likely – 28%
- Somewhat Likely – 35%
- Probably Not – 19%
- No – 18%
Customers who said they would enter their data on a site secured by an EV SSL Certificate:
- Most Likely – 87%
- Somewhat Likely – 10%
- Probably Not – 03%
- No – 0%
Notice that customers are approximately 3x as likely to enter their data on a site secured by an Extended Validation SSL certificate! That’s an EV SSL benefit that can increase your company revenue!
Obtaining an EV SSL Certificate comes with a number of benefits. Let’s list them out for you.
The Green Bar – Improving Trust
After the rigorous process of obtaining a coveted EV SSL Certificate, online users can see the familiar green address bar at the top page of your EV secured website. The Green Bar is one of the main reasons many companies choose an EV SSL Certificate.
As scams and fraudsters evolve, the ever-green “EV Green Bar” helps companies stand out in the crowd. It assures site visitors that they’re at the right place and can continue doing business with you without worrying about being stolen from.
The green address bar shows your Company Name which proves the authenticity of the website and assures customers that you are who you say you are.
Bounce Rate Reduction
The installation of an EV SSL Certificate on a website aids in the reduction bounced visitors thus increasing average time on site and number of pages visited. This happens because once customers see that a site has a green bar that includes the company name as well, they trust the site and confidently stay and explore the page.
Uphold Compliance Requirements
EV SSL certificates meet and exceed the requirements of regulations such as the Payment Card Industry Security Standards Council, Health Insurance Portability and Accountability Act, Federal Information Security Management Act, and other requirements.
Getting an EV SSL certificate mean that you’re going above and beyond to offer your customers the latest, most powerful security available.
Browser Indicators
The #1 benefit of EV SSL certificates is how they are displayed in popular web browsers. Many desktop and mobile browsers display specific trust indicators in their interfaces to help identify EV SSL Websites.
Internet Explorer
As the first ever browser to provide EV certificates with a trust indicator, Internet Explorer uses the color green as the background colour of the address bar and also displays the name and location of the organization adjacent to the address. If a user hovers or clicks the address bar, they’ll see a display showcasing detailed information regarding the company.
Chrome
Chrome does not use a green bar, but it showcases a grey bar with the company name and a secure padlock. To view the Certificate, you just need to click on the padlock and select Certificate.
Edge
Similar to Google Chrome and Internet Explorer, Microsoft Edge displays the company name as well as the secure padlock – in this case the text is in green. Additional details can be seen when clicking on the padlock in the address bar.
Firefox
Firefox displays the green company name as well as a green padlock. To view details, click on the padlock, then click Connection, and then click More Information.
Safari
The Safari Browser displays the name of the company in the green address bar.
Give your site all the benefits of an Extended Validation SSL certificate today – browse our EV SSL options for the lowest prices on certificates from Thawte, GeoTrust, and Symantec: