Living in the Information Age and the subsequently widespread use of the internet offers unique challenges to modern day retailers and service providers. Never before in history has there existed the types of opportunities for criminals to gain access to valuable customer information as there exists in today’s increasingly electronic world. As a result, online business owners are required to go to much greater lengths, not only to keep their customer’s information safe, but also to provide the peace of mind to their customer that comes with knowing appropriate security measures are in place.
One of the most common and effective methods to secure a company database from unauthorized access is using an SSL certificate. An SSL certificate provides a way for a customer’s computer to communicate with the company database by using secure data encryption. Many of the most trusted companies that offer SSL certificates also come with a logo that is displayable on the company website for users to see.
When people decide to use the internet to make a purchase, there are many factors they consider when choosing the company with which they would like to do business. Price is usually a factor, but reputability also plays a large part in the final decision. Given the exposure that many news organizations and government entities have given to taking the necessary steps to keep identity information safe, most internet users have at least a basic working knowledge of what those steps might entail. The vast majority of internet users might not know exactly what an SSL certificate is, but they do know that seeing the logo or icon representing an SSL certificate means that the purchase made through that company is a safe and secure one. This, in turn, makes them much more likely to make a purchase from a company displaying that logo than from one that has no SSL certificate protection.
In the grand scheme of things, SSL certificates provider are relatively offers inexpensive SSL, and they can go a long way toward generating customer confidence and peace of mind. This, in turn, can cause a noticeable increase in sales by a company that opts to use these effective safety precautions.